Application · Lenovo · Digital Transformation PM

I turn strategy into digital change that actually ships.

I lead digital transformation at Swiss Post today: taking a business priority, scoping it into a real project, moving it through the gates, getting people to adopt it, and proving it moved a number. More than a decade in product and project delivery before that, much of it building new ventures from zero. This site is my application for Digital Transformation Project Manager at Lenovo in Dubai, and I'm ready to relocate.

DT leaddigital transformation, Swiss Post
10+ yrsproduct & project delivery
+9% / +15%lift on a CHF 100M+ business
Dubai-readyopen to relocating now
Portrait of Ramona Furter
Why I fit

What this role asks for, and where I've done it

The role is to partner with EMEA business leaders, run a portfolio of digital transformation projects through stage-gate governance, bridge business and technology, and drive the adoption that makes the change stick. That's the work I do now. Here it is, point by point against the posting.

01 / Required

Cross-functional digital transformation delivery

I take strategic priorities and turn them into delivered change across product, tech, data and commercial. I scope to the smallest thing that proves value, then scale what works, exactly the end-to-end ownership this role needs.

Proof: lead AI-driven business transformation at Swiss Post today; ran new-product pilots from MVP to launch inside Die Mobiliar, one of Switzerland's largest insurers.

02 / Required

Project & portfolio management through stage-gates

I manage several initiatives at once and move each through clear gates: validate, business-case, build, pilot, scale, with a go or no-go decision at every step. The board further down this page is exactly how I run it.

Proof: governed a portfolio of internal ventures from validation to scale at Sparrow Ventures; ran staged market pilots to launch at Die Mobiliar.

03 / Required

Bridging business and technology

I translate a business need into a practical digital solution and back again. I sit with engineers on the real constraints, then carry the trade-offs up to leadership in plain language. Being that connective layer is the part I'm best at.

Proof: owned the e-commerce platform and roadmap for a CHF 100M+ business at ifolor; build hands-on with modern data and AI tooling today.

04 / Required

Stakeholder management, up to senior leaders

I influence decisions across functions without owning every team, the core skill in a matrixed organisation. I've made the case to C-level and investors, held the line on scope, and kept partners aligned to one outcome.

Proof: reported to C-suite at ifolor; owned the UBS and Baloise partnerships at Brixel; raised two funding rounds as a founding team.

05 / Required

Analytical, data-driven decisions

I define success up front and let the evidence decide. I'm comfortable in analytics and SQL-level questions, A/B design and reading the numbers to find the gap, the risk or the opportunity, then acting on it.

Proof: lifted conversion 9% and the checkout step rate 15% through research, A/B testing and analytics at ifolor.

06 / Required

Process improvement & change adoption

A digital solution only counts when people use it. I find the process to fix, design the change with the people doing the work, run the rollout and enablement, and track adoption honestly, the wins and the misses both.

Proof: led cross-functional teams and external agencies at ifolor; built the go-to-market and adoption engine that grew WePractice to 23 people across 10 locations.

Curriculum vitae

Ramona Furter

Digital transformation and project lead in Zurich with over twenty years of working experience, more than a decade of it in product and project delivery, open to relocating to Dubai. I turn ambiguous business priorities into scoped projects, governed delivery and measured results. German and Swiss German native, English fluent, French conversational.

Jan 2026 to present

AI Project Lead, Business Development

Swiss Post, Advertising · Zurich

  • Lead digital and AI-driven business transformation, from sizing the opportunity to building and governing the delivery roadmap.
  • Turn strategic priorities into scoped projects and new revenue, tracked with clear KPIs and stage-gates.
  • Run cross-functional work from concept to launch across product, tech, data and commercial teams.

Oct 2024 to Jul 2025

Senior Product Manager, Lead E-Commerce

Ifolor Group · Zurich

  • Owned the e-commerce platform and strategy for a CHF 100M+ business, reporting to C-level.
  • Lifted conversion 9% and the checkout step rate 15% through research, A/B testing and analytics.
  • Led a cross-functional team and external agencies, owning budget, resourcing and KPIs.

Jun 2023 to Sep 2024

Lead Project Manager

Brixel · Zurich

  • Owned the partnerships with financial institutions, UBS and Baloise, that drove growth.
  • Was the main bridge between senior client stakeholders and the internal delivery team.

Mar 2020 to May 2023

Marketing & Growth Lead, Founding Team

WePractice · Sparrow Ventures (Migros Group) · Zurich

  • Founding team of a health venture. Closed two funding rounds and grew it to 10 locations, 23 people and 170+ customers.
  • Generated 1000+ client matches in year one and built the full go-to-market on a hypothesis-and-data approach.
  • Built and led the marketing and sales team after Series B, owning budget, KPIs and growth.

Sep 2019 to Sep 2022

Growth & Venture Builder

Sparrow Ventures · Zurich

  • Built and governed a portfolio of internal startups, from early validation through to scale-up.
  • Used research and experimentation to improve conversion, lower acquisition cost and raise customer lifetime value.

Jan 2017 to Aug 2019

Intrapreneur, Innovation

Die Mobiliar · Bern

  • Ran staged market pilots for new products (Smide, now BOND Mobility, plus XperCheck and Lizzy) from MVP to launch inside one of Switzerland's largest insurers.
  • Coached cross-functional teams and explored new data and partnerships.
A worked example

A digital transformation portfolio I'd govern for Lenovo EMEA

Not a slide of buzzwords. This is how I'd actually run the role: put the live transformation initiatives on a stage-gate pipeline, then govern each one through the gates with a business sponsor, a metric, a managed risk and an adoption plan. Click a project on the pipeline, or in the list, to see the full treatment.

Worked example · illustrative figures

Portfolio on the stage-gate pipeline

Each project sits at its current gate. Click to govern it.
G1Discovery
G2Business case
G3Build
G4Pilot
G5Scale & adopt
The portfolio · 4 initiatives
From day one

My first 90 days

Roughly how I'd spend my first three months as Digital Transformation Project Manager at Lenovo EMEA: learn the ground truth, get the portfolio and its governance into shape, and move the first project cleanly through a gate.

Phase 1 Days 1 to 30

Learn the ground truth

  • Meet the EMEA business leaders, the DT project teams, and the change and data people I'd work through.
  • Map the live portfolio: what each project is, the gate it sits at, its sponsor, and where it is stuck.
  • Learn the stage-gate process as it really runs here, and get into the operational data behind it.
Phase 2 Days 31 to 60

Tighten the portfolio

  • Re-prioritise against business value and effort, and agree where to focus with the leaders who own the outcomes.
  • Bring each project to a clean gate status: clear decision criteria, metric, owner and risk.
  • Align stakeholders on scope, the rollout and one shared adoption scorecard.
Phase 3 Days 61 to 90

Move one through a gate

  • Drive the highest-value project cleanly through its next gate, with a real go or no-go decision.
  • Run the pilot or rollout with change management, and instrument adoption, quality and ROI.
  • Report results honestly to leadership, wins and misses, and turn the learning into the next move.