I lead digital transformation at Swiss Post today: taking a business priority, scoping it into a real project, moving it through the gates, getting people to adopt it, and proving it moved a number. More than a decade in product and project delivery before that, much of it building new ventures from zero. This site is my application for Digital Transformation Project Manager at Lenovo in Dubai, and I'm ready to relocate.
The role is to partner with EMEA business leaders, run a portfolio of digital transformation projects through stage-gate governance, bridge business and technology, and drive the adoption that makes the change stick. That's the work I do now. Here it is, point by point against the posting.
I take strategic priorities and turn them into delivered change across product, tech, data and commercial. I scope to the smallest thing that proves value, then scale what works, exactly the end-to-end ownership this role needs.
Proof: lead AI-driven business transformation at Swiss Post today; ran new-product pilots from MVP to launch inside Die Mobiliar, one of Switzerland's largest insurers.
I manage several initiatives at once and move each through clear gates: validate, business-case, build, pilot, scale, with a go or no-go decision at every step. The board further down this page is exactly how I run it.
Proof: governed a portfolio of internal ventures from validation to scale at Sparrow Ventures; ran staged market pilots to launch at Die Mobiliar.
I translate a business need into a practical digital solution and back again. I sit with engineers on the real constraints, then carry the trade-offs up to leadership in plain language. Being that connective layer is the part I'm best at.
Proof: owned the e-commerce platform and roadmap for a CHF 100M+ business at ifolor; build hands-on with modern data and AI tooling today.
I influence decisions across functions without owning every team, the core skill in a matrixed organisation. I've made the case to C-level and investors, held the line on scope, and kept partners aligned to one outcome.
Proof: reported to C-suite at ifolor; owned the UBS and Baloise partnerships at Brixel; raised two funding rounds as a founding team.
I define success up front and let the evidence decide. I'm comfortable in analytics and SQL-level questions, A/B design and reading the numbers to find the gap, the risk or the opportunity, then acting on it.
Proof: lifted conversion 9% and the checkout step rate 15% through research, A/B testing and analytics at ifolor.
A digital solution only counts when people use it. I find the process to fix, design the change with the people doing the work, run the rollout and enablement, and track adoption honestly, the wins and the misses both.
Proof: led cross-functional teams and external agencies at ifolor; built the go-to-market and adoption engine that grew WePractice to 23 people across 10 locations.
Digital transformation and project lead in Zurich with over twenty years of working experience, more than a decade of it in product and project delivery, open to relocating to Dubai. I turn ambiguous business priorities into scoped projects, governed delivery and measured results. German and Swiss German native, English fluent, French conversational.
Jan 2026 to present
Swiss Post, Advertising · Zurich
Oct 2024 to Jul 2025
Ifolor Group · Zurich
Jun 2023 to Sep 2024
Brixel · Zurich
Mar 2020 to May 2023
WePractice · Sparrow Ventures (Migros Group) · Zurich
Sep 2019 to Sep 2022
Sparrow Ventures · Zurich
Jan 2017 to Aug 2019
Die Mobiliar · Bern
Not a slide of buzzwords. This is how I'd actually run the role: put the live transformation initiatives on a stage-gate pipeline, then govern each one through the gates with a business sponsor, a metric, a managed risk and an adoption plan. Click a project on the pipeline, or in the list, to see the full treatment.
Roughly how I'd spend my first three months as Digital Transformation Project Manager at Lenovo EMEA: learn the ground truth, get the portfolio and its governance into shape, and move the first project cleanly through a gate.